Return and Repair

Having a Return Address Is Crucial as a Foreign Ecommerce Seller

Providing return or repair services within Japan can be a hurdle for you as a foreign seller. Here is what you need to know.

When selling on Amazon Japan or Rakuten, you need a Japanese address.

Amazon Japan requires its foreign sellers to have a Japanese return address. It can serve your customers with basic return support. Amazon sellers have to respond to the return request of a customer within five days. Otherwise, Amazon might deduct the amount from your seller account. Then it can refund it to the customer on your behalf.

Rakuten demands its foreign sellers to form a Japanese branch before selling. In this case, you handle all Ecommerce-related actions in Japan through that branch. You will provide your own return services to customers.

Additionally, refunding or replacing, you should consider how you will dispose of damaged or returned products. Japan has strict product disposal policies. You need to break most products down for recycling. Sometimes you need to contain them if they consist of hazardous substances.

If you don´t know how to run a return service in Japan, it´s best to partner up with experts. They can set up a Japanese return address or even a branch for you.

 

Repair and return

What the Customer Expects in Terms of Returns and Repairs. 

Let your customers discover easily what your return or repair policies are. Japanese customers need clarity and detailed information regarding your services before buying from your brand. This supports the integrity of your company. It also lets you stand out from the competition. In addition, you need to meet your commitments by handling complaints politely. Therefore you should manage returns and repairs in a customer-comes-first way.

Japanese brands resisted disclosing their return policies in the last few years. You can be ahead of them and satisfy your customers by being transparent. This helps you as a foreign brand to gain trust.

Why Do Excellent Repair Services Help to Do Business Cost-Efficient? 

For foreign sellers who import medical devices, a repair service is mandated when doing business in Japan. Set yourself apart from the competition by having Japanese staff that can repair, install, maintain, and disposes of defective products. It saves your costs by handling it in the country. Depending on the product class, you need a license to offer these services in Japan. Therefore, you should get in touch with experts who help you to establish these services in Japan.

Conclusion 

Providing a return and repair service is not only a duty in some cases as a foreign seller. It´s also a chance to satisfy your customers beyond their expectations. Disclosing your return policies supports the trust in you as a foreign brand among the Japanese competition.

How COVUE Can Help You. 

We at COVUE offer return and repair services as part of our End-2-End Japan Market Entry Solution. This includes the installment, repair, maintenance, replacement, and disposal of defective items. If you need a Japanese return address or other support, we are happy to take these hurdles over. COVUE can handle them as your operating extended arm in Japan.

Content Localization

Importance of Content Localization in Your Business in 2022

Do you want more customers to engage with your brand and remain loyal to it?

Would you like those customers to purchase a higher number of products from you and to buy them more frequently? Content localization might be the key!

The importance of content localization is often underestimated by foreign sellers. A comprehensive localization strategy will make a difference to your success in Japan.

What is Content Localization?

Content localization is the process of converting written content from one language to another. The process of localizing content is not just about changing words and phrases; it’s also necessary to think carefully about how your target audience will receive each new message.

4 Advantages Of Content Localization That Let You Beat Your Competition. 

  1. Localized content helps to improve customer satisfaction and increase conversion rates, inquiries, and sales.
  2. Less than 10% of the population has fluent English proficiency in Japan according to this study. Japanese customers are more engaged with localized content due to its concise messaging and ease of understanding.
  3. Often it´s more cost-efficient to repurpose and localize your content than to produce new for your marketing.

In some cases, it´s necessary to adapt all content to the new domestic market to avoid any misunderstandings with your messaging.

How to Develop a Powerful Content Localization Strategy.

Specify your target group and geographical area.

The more detailed you set the specifics of your audience, the better your further research results in a good outcome.

Do your market research on trends and customer behavior.

Japanese customers are different. If you underestimate how they decide to buy a product, your chances of succeed are low.

Decide on the contents that need to be adapted.

Depending on your research results, you need a set of contents like images, videos, or text that need to be localized to the taste of the target group.

Don´t localize the content on your own.

Being an overseas company, it´s not sufficient to use a simple translator to locate content. You should get support from a local expert.

Conclusion

Content localization seems like a load of work and is often not the first thing that is minded by overseas sellers when expanding to Japan. However, if you want to scale your business here, then the adaption of content is inevitable. Specifying the target group, doing research on their local preferences and last but not least localizing the content are some of the essential parts to present your brand attractively to the market.

In short: The better your content is localized, the higher will be your sales.

Need Help in Japan Content Localization?

It can be overwhelming to customize the content to an audience that you are not familiar with and a language you don´t understand. To entrust experts with this task is a smart move instead of wondering about the odds of the Japanese market.

As part of our End-2-End Japan Market Entry Services, we at COVUE take over your content localization and interpret your content so that it attracts the market effectively.

Japan Ecommerce

 Getting Into Ecommerce In Japan

Tackling the ECommerce market in Japan is the best way to grow your business in the country of the rising sun successfully.

How are you planning to set foot in the Japanese market? Let´s take a look at how to get into eCommerce in Japan.

Quick Overview Of The Fast Growing Ecommerce Landscape In Japan.

As of today, Japan is the world´s 4th largest e-commerce market and it´s estimated that the eCommerce space in Japan will expand by 6% yearly until 2025 according to EcommerceDB. More than 74% of the Japanese population is already buying products on e-commerce marketplaces and this number is continuing to grow. In other words, the Japanese e-commerce market leaves plenty of opportunities for you as a seller to scale up your business by expanding to Japan.

Top 5 Best Ecommerce Sites In Japan 2022

1. Amazon Japan

As the global leader in eCommerce, Amazon has expanded into several countries, including Japan. As a foreign seller starting to sell in Japan, Amazon FBA is an excellent option for you because Amazon and Rakuten share a third of the Japanese eCommerce market volume.

2. Rakuten

With Rakuten’s E-commerce platform, you can sell directly to consumers in many categories such as electronics, clothing, accessories, cosmetics, and more. Consequently, Rakuten is one of the first choice of foreign sellers when expanding their business to Japan.

3. Yahoo! Shopping/ Yahoo! Auction

Apart from its counterpart Yahoo! Auction in Japan, Yahoo! Shopping Japan is another popular eCommerce website. Similar to Rakuten, it offers a wide range of products to its customers.

4. Mercari

Mercari is another popular marketplace that seems like an advanced online flea market. This platform allows those in need of a product to get in touch with those who wish to sell their unwanted items. Through Yamato Transport and Japan Post agreements, users can anonymously send products from local convenience stores through Mercari.

5. Zozo Town

Zozo Town is Japan’s most popular fashion-specific e-commerce site. Their customers can choose from a wide range of mainstream and niche products from domestic as well as international companies.

 How To Get Started In Japan Ecommerce  2022

Selling on eCommerce platforms in Japan can be challenging for you as a foreign seller who takes first steps into unknown waters. Before you dive into the expansion of your business actively, there are four questions to consider when you wish to accelerate your business in Japan successfully.

1. Do your expansion intentions align with your current business situation?

When expanding your business to a foreign country like Japan, great chances await you. However, the risk is often higher. If you are already an established seller in your own country or several others, then you are aware of the potential opportunities and issues as well as the financial aspects that will occur. In this case, you are better prepared to start selling in Japan. Therefore it´s not recommended to expand to Japan when you are still an inexperienced seller.

2. What are the legal and tax regulations of Japan when importing?

Knowing and following the rules prevents problems from coming up when you enter the Japanese market. Before selling your products, you need to import them to Japan. Some preparations must be made in advance and there is one mandatory that helps you to get your goods into the country. You need an IOR (Importer of Record) who is liable for submitting the legally required paperwork and the payments of import taxes and duties in Japan. With the right IOR by your side, you can simplify the import process.

Learn more about IOR (Importer of Record)

3.   What is the best shipping option for you when your products land in Japan?

An eCommerce marketplace is a great place to start if you are just about to expand to Japan. The platforms with the largest market share are Amazon Japan and Rakuten. They are frequented by millions of Japanese customers every day. Among the top Japanese marketplaces, Rakuten Ichiba offers support in English to foreign sellers. Moreover, Amazon Japan offers Fulfillment By Amazon (FBA) in Japan, meaning that Amazon handles your inbound logistics in Japan. As an ecommerce seller, you might find it easiest to ship and sell through one of the biggest marketplaces if you do not want to deal with distributors and third-party logistics.

Learn more about selling on Amazon and Rakuten.

4. What market research do you have to conduct?

Expect the unexpected – that is the best way to describe the nature of the Japanese market and its customers. Their mindset and preferences are quite different from what you are used to. Unless you want to stumble and fail by exploring the market without further research, you better do an extensive analysis of the Do´s and Dont´s when selling to Japanese people. An overall localization of your products, your web shop, your brand and more has to be a part of your expansion strategy in order to scale your business in Japan.

The  6 Biggest Challenges Of Doing Ecommerce Business In Japan Today. 

  1. Rising finished product costs.
  2. Creating steady supply chains for the market demands.
  3. Developing and executing an overall digital strategy for Japan.
  4. Understanding the Japanese market and its consumers.
  5. Localization of the content tailored to Japanese preferences.
  6. Providing customer support with proficient Japanese-speaking staff.

Conclusion 

Establishing a successful eCommerce business in Japan is determined by the strategy you put in place from the start. Choosing which product is best to sell on which platform in Japan is only one milestone on the path of decisions you have to pass. Without further market research, your chances to set ground in the Japanese eCommerce market are low. However, if you take advantage of the existing options and select the ones that suit you well, you can expand your eCommerce business smart, easily, and fast.

How COVUE Can Help  You

We at COVUE understand the challenges you face when you are about to expand to the promising eCommerce market in Japan. That´s why we offer our End-2-End Japan Market Entry Services to serve your needs, answer all your questions and act as your extended operational arm in Japan.

Japan IOR

Japan Importer Of Record And Import Compliance: Here’s What You Need To Know

Japan IOR

Japan is not only an advanced and leading country in today´s world but also a safe and convenient environment to do business. If you are thinking about expanding your business, Japan is a game-changer for you. Aside from in-depth market research for your products, it´s also important to think about the best way to import to Japan.

The key to entering Japan successfully is to understand the significance of an Importer of Record and import compliance.

What Is Japan Importer Of Record?

Japan Importer of Record is a Japanese resident or company with an import license who handles all taxes, customs charges, and other compliance issues.

Responsibilities Of An IOR Company.

Having an IOR in Japan is your responsibility while the IOR itself has to ensure that everything import related complies with Japanese law. Therefore the IOR will submit all the mandatory paperwork for you. Besides that, the Importer will…

… check if compliance with the products being imported.

… pay consumption taxes and duties at the customs.

… deal with customs clearance and possible issues.

During the import process, all accountability lies in the hands of the IOR at the customs.

Customs And Compliance Considerations.

Getting to know Japanese import requirements and compliance documentation is crucial when doing business there. No matter where you are exporting from, for entering the Japanese market you need to abide by the principles of the country. Your Importer of the record must secure compliance at the Japan customs. This includes the three following steps:

  1. Classification and identification of the imported cargo.
  2. Determination and payment of tariffs and duties.
  3. Submitting a commercial invoice, packing list, signed bill of lading, or an air waybill.

Each item in your shipment must be described in the commercial invoice in as detail as possible.

Your packing list should contain the exact contents and measurements of each container, as well as their gross and net weights.

Besides that, you also need to be aware of the fact that your IOR has to submit additional paperwork sometimes depending on the product category.

For example, your IOR is required to get approval from the Japan PMDA in advance to import cosmetics.

Learn more about the different import categories

There are items that cannot be imported to Japan, like narcotics, firearms, explosives, counterfeit currency, and more. Other goods like hazardous materials, animals, plants, perishables, or in some cases high-value articles are demanding not only an IOR but also further paperwork. Additionally, import quota items require an import license, which is usually valid for four months.

Conclusion

To successfully enter Japan, you need a partner who will guide you through the complexity of customs and compliance. Having a trusted Japan IOR company is the best way to keep the import process as smooth as possible.

Your Japan IOR Partner of choice: COVUE

COVUE is your local Japanese IOR partner that supports your market entry into Japan. We know how to deal with compliance and customs. No matter what your product category is, we will help you document it appropriately and manage compliance, tax payments, and more. Over 95% of our licenses apply to food, cosmetics, electronics, and medical devices (class I-III), so you can be confident that we have your category covered. We set up an online IOR system to simplify your market access to Japan. With us as your IOR partner, you can monitor the whole process from anywhere at any time.

Content localization

Why Content Localization Matters?

Are you expanding your business to reach new customers? If your company is looking to expand internationally, content localization is essential.

While the answer will vary depending on the business, there are still obvious proof points to assist you to establish the business value of translation and developing a sound localization strategy for your company.

Especially in this new digital-first era, content localization may generate relevance in the eyes of each market’s consumers. It also strengthens links of engagement and brand loyalty, which are crucial during times of disruption and normality. However, for maximum impact, a content localization strategy must include more than just translation. Providing authentic, resonant relevance to each market and its consumers necessitates hyperlocal execution on multiple fronts, from the technical to the cultural.

Saying that content is king is no longer adequate. The delivery of a customized message that efficiently meets the needs of local consumers is referred to as localized internet content. If you want to promote your brand and attract potential clients, you should employ a localized strategy rather than a one-size-fits-all approach to web marketing.

But don’t be concerned. Localized internet content is not as difficult as it appears. If you provide items or services in a certain geographic area, chances are you’ve previously used it in your marketing to provide relevant information to your customers.

What Content Localization?

Localization is the process of matching your material to a customer’s cultural expectations. It extends the concept of context beyond simply translating words. Localization, at its foundation, helps your customers engage with your brand on a deeper level and increases their likelihood of purchasing. It may also involve picture or color changes, formatting, UI or design changes, and even payment methods, to mention a few.

The process of adjusting existing content to the cultural expectations of the client whose territory you want to address is known as content localization.

It may appear that translation is sufficient for localization. Everywhere you go, people are the same. The translation is insufficient. You must consider every element, from the uniqueness of the language and cultural values to the attitude in general.

Localization holds significant power. It can help your company get a competitive advantage, expand your market, avoid liability, and develop a strong global brand. So, let’s look at how you can keep localization in mind while creating content.

To establish brand loyalty, you will, of course, require a large amount of material that is ready to be localized for different markets. Depending on how much content you require, the amount of localization required might easily add up. For example, if you aim to target three buyer personas with content and localize it for five languages, you’re investing time and resources to create one piece of content in fifteen distinct ways.

Here are just a few of the different types of content you can localize:

Content for User Interfaces

Your user interface (UI) content is concerned with how visitors interact with your website. Do you know how you test, adjust and retest material to ensure a decent user experience? That is the UI material you will most likely need to localize. As a result, you’ll require the assistance of someone with technical experience to assist with the localization process.

Technical Content

You’ll require a localization professional with extensive knowledge in the sector for technical content like user guides and product demos. Documents such as user guides frequently contain critical safety information, so don’t take any chances when it comes to locating someone with suitable skills to assist you with translating and localizing them.

Games Content

Do you recall how bad the translations were on certain video games back in the 1980s? There is just no excuse for bad localization these days. In order for a game to reach its maximum potential, its localization must be flawless, whether it’s in-game dialogue, menu selections, or any other text that displays on the screen.

Generic Content

Finally, there’s the generic material that so many companies create as part of their engagement strategy. Blog entries and news pieces, for example, sometimes require only a light touch when it comes to localization, though most require more than just translation.

Importance of Content Localization

There are a few simple things you can do when writing English content to make translation easier for foreign markets. You may, for example, try using controlled, natural language. When combined with a global content strategy, content localization provides clear insights into prices, timelines, and budgetary consequences. It promotes a long-term approach to global corporate reach and aids in lead creation and customer retention.

It is important to use both strategy and localization. They serve consumers from various cultural and linguistic backgrounds with content that evokes the same reaction as native content. This results in increased trust, dependability, and curiosity, as well as a favorable influence across diverse cultures and global marketplaces.

If you want to expand globally, incorporating localization into your business plan will help you overcome cultural obstacles and ease entry into new markets. But the job isn’t finished. Understanding the significance of localization is only the first step.

You must now consider implementation and locating the best technology to maximize your efforts, which may require some convincing to your company’s stakeholders. But don’t worry, we’ve got just the piece to assist you to make your case for a localization strategy.

Air Taxi

Japan to Become One of the First in the World to Introduce Air Taxis

Japan is ready to start operating air taxis. This will make it one of the first countries in the world to introduce eVTOL (electric vertical take-off and landing) ride-sharing businesses such as Air Taxis. To do that, it’s partnering with Avolon, an international aircraft leasing company.

Japan Airlines (JAL) has kicked off the process of determining the infrastructure and certification requirements, as well as the right partners, for shaping the first aircraft ride-sharing project. A huge step in that direction is the recent agreement signed with Avolon. In which JAL commits to purchasing or leasing 50 eVTOLs, with an option for 50 additional units.

According to JAL representatives, this is a strategically important step for “achieving Air Mobility revolution in Japan” and significantly reducing aviation’s negative impact on the environment.

The eVTOLs that Avolon will be providing to JAL are the revolutionary VA-X4 aircraft. Vertical’s eVTOL aims to become globally certified.

The VA-X4 claims to be powered by “the world’s lightest and safest electric powertrain,”. Developed together with Rolls-Royce. In addition, the proprietary battery system significantly reduced the overall weight. Making it easier to comply with certification requirements when it comes to design. Another remarkable feature of this eVTOL is the enhanced maneuverability and high level of automation, thanks to the advanced avionics that are similar to the ones of the military F-35B.

Flying at over 200 mph (322 kph), Japan’s future air taxi will boast a remarkable range of more than 100 miles (161 km). Besides being powerful and eco-friendly, the VA-X4 will also be almost completely silent. Claiming to be 100 times quieter than a helicopter, both at cruise and hover.

Flying taxis in time for Osaka Kansai EXPO

The Japanese flag carrier has signed an agreement with Dublin-based aircraft lessor Avolon, the two announced today. JAL will have the right to purchase or lease up to 50 Vertical VA-X4 eVTOL aircraft via Avolon. It will also have the option to purchase or lease an additional 50 units. Japan Airlines is targeting entry into service for the Osaka Kansai Expo, taking place over six months starting April 2025.

“Today’s announcement represents an important step towards the social implementation of Air Taxi at Osaka Kansai EXPO in 2025. Our partnership with Avolon lays out the pathway towards achieving Air Mobility revolution in Japan. The introduction of VA-X4 will also contribute to reducing our environmental impact, and we fundamentally believe that sustainability will be the engine for future growth across our business and region,” Tomohiro Nishihata, Managing Executive Officer of Japan Airlines, said Wednesday.

Are you looking forward to the air mobility revolution? What city do you think will be first with eVTOL ridesharing and air taxis? Leave a comment below and let us know. 

DAISO

Popular Japanese 100-yen store Daiso now has an online shop

You can now shop for 30,000 products all day, every day – if you’re in Japan

Daiso is a great place to shop for, well, pretty much anything. Need kitchen or tableware? Daiso. Boxes, folders, and bins to keep your home organized? Daiso. Socks, mittens, and caps to keep you warm? Daiso. Seasonal decorations? You guessed it: Daiso.

If anything, the beloved 100 yen store chain might have too much cool stuff. Daiso’s product lineup is far too extensive for any one shop to stock all of it, so you might not be able to find the exact thing you’re looking for at your local branch. Thankfully, though, there’s now a Daiso that not only has tens of thousands of items, but is even open 24 hours a day, thanks to the opening of the Daiso online shop.

The store’s full version launched on October 13. Just like in the chain’s physical stores, it’s filled with treasures that cost just 100 yen each. There are roughly 30,000 to choose from, with the website allowing you to search for specific items by name or browse through various categories.

High-rollers in the prefectures of Saitama, Ibaraki, Tochigi, Gunma, Hokkaido, Aomori, Fukushima, Miyagi, Akita, Iwate, and Yamagata can also order around 6,000 different items from Daiso’s 300-yen Threeppy sub-brand.

Items can be purchased individually, but you do need to put together a total bundle of at least 1,650 yen. Shipping is 770 yen for almost all of Japan, with the exceptions of Hokkaido (880 yen) and Okinawa (2,970 or 3,300 yen, depending on exact location). However, orders of 11,000 yen or over qualify for free shipping, so pooling your Daiso desires with those of a few friends into a single bundle should get you over that hurdle.

Shop DAISO here https://www.daisojapan.com/

Amazon reportedly copied products and manipulated search results to benefits its own brands in India

Amazon.com Inc has been repeatedly accused of knocking off products it sells on its website and of exploiting its vast trove of internal data to promote its own merchandise at the expense of other sellers. The company has denied the accusations.

The employees used internal data to copy products sold by other companies on the platform in India, said Reuters, citing “thousands of pages of internal Amazon documents.” They also reportedly rigged search results so the company’s private-brand products would appear among the first two or three product listings. Two executives at Amazon reviewed the India strategy, according to Reuters. 

Although Amazon says its search rankings do not give preference to its own offerings. Only reward measures like low prices, the company used techniques to give itself a leg up in results.

The measures included ones usually reserved for raising the profile of mostly new products. Like, “whose sales are so low that there are insufficient data for the company’s technology to rank them”. Banners above typical rankings too.

An Amazon spokesperson said the company believes the allegations are “factually incorrect and unsubstantiated. Adding that Amazon strictly prohibits the “use or sharing of non-public, seller-specific data for the benefit of any seller, including sellers of private brands.” The spokesperson also said Amazon displays search results based on relevance to a customer’s search query and doesn’t favor its own private brand products. 

Not the first time…

In 2020, Wall Street Journal reported Amazon allegedly used third-party’s data to create its own products to compete with top-selling items. Amazon had 111 private brands, offering 22,617 products as of early 2020, according to Dataweave. Half of Amazon’s private products were in clothing, footwear, and accessories. Amazon has repeatedly said it does not use internal data or amend search results in favor of its own items. Former Amazon CEO Jeff Bezos reiterated that stance when he testified before Congress in July 2020. A month before Bezos testified, Amazon had established a Counterfeit Crime Unit to bring “counterfeiters attempting to list counterfeit products in its store to justice,” according to its statement. Amazon is under antitrust investigation in the U.S., Europe, and India for alleged anti-competitive practices. 

Private label marketing has a long history in retail. And many brands including Target, Costco, and Walmart, rely on in-house products for a sizeable portion of their revenues. Still, the documents show that Amazon has been able to leverage its power as the world’s largest e-commerce platform. 

 

 

Japanese firms look to paper products to reduce plastic waste

A number of Japanese firms have recently turned to paper as a more environmentally friendly alternative to plastic products, from water-resistant cardboard boxes to small hangers.

The move comes as the Japanese government looks to enforce a law to improve the country’s plastic recycling practices and cut down on waste from April next year.

This month, fishery firm Nippon Suisan Kaisha Ltd became the first company to use water-resistant cardboard products developed by Nippon Paper Industries Co, replacing its standard Styrofoam containers to transport fresh fish packed with ice.

The newly manufactured cardboard is coated with a chemical that repels water and moisture, and when made into a box, it can hold water for up to three weeks, Nippon Paper Industries said.

By switching to its new paper products from Styrofoam, the use of petroleum-derived raw materials can be cut by 96 percent, according to Nippon Paper, with the firm aiming to promote the use of paper in place of plastics to firms with “environmentally friendly outlooks.”

Although the cost of the cardboard boxes is higher than the Styrofoam products, the paper alternative is more compact and saves space during transportation, with an additional perk of being recyclable, Nippon Suisan Kaisha said.

Meanwhile, Oji F-Tex Co, a subsidiary of pulp and paper manufacturer Oji Holdings Corp, has developed transparent paper to help cut the use of plastic film.

Products wrapped in the new transparent packaging are visible to the consumer, and as 51 percent of the wrapping is made out of paper, it can be disposed of as burnable trash.

Daio Paper Corp also began selling stir sticks and miniature hangers made of paper in July. The products are made from layered pulp that has been thickened to increase durability.

Source: Japantoday.com

10 Best Selling Consumer Products in Japan

The consumer society we live in is rapidly changing and the outcome is often surprising. Economic conditions affect our shopping habits and it seems that now we’re being smarter when it comes to spending money.  It appears that we are no longer buying things we don’t need as much as we used to and we don’t do it impulsively but we rather think twice before paying for something. However, this does not mean that we now avoid shopping at all costs or that we shop less, it is simply that consumers are now careful how they spend their money.

 Japanese consumers were not very likely to spend much time at home a few years ago, but now, according to a survey, 46% of them prefer spending time at home. We reviewed the market research in Japan, and we made a list of products and products categories that recorded the highest sales growth last year. We present to you the 10 best-selling consumer products in Japan.

10. Bath And Shower

These products can hardly decline in sales despite the poor economic conditions in many countries. Such is the situation in Japan too, where there is a great demand for bath and shower products that contain skincare benefits. They have seen a strong performance lately as consumers want their bath and shower products to be efficient as well as fragrant, for example, mineral-rich bath salts or antibacterial liquid soap.

9. Organic Beverages

Due to the latest trends and people becoming more concerned about their health and the ingredients found in the food and drinks, organic beverages are in demand in recent years, with 1% growth in value terms. However, most of the organic products in Japan are imported and organic production in this country remains limited, according to the market research.

8. Sports Nutrition

Sports Nutrition deserved a place on our list of best selling consumer products in Japan, as it saw a 2% value growth last year and sales reached JPY 24 billion. This is largely due to the fact that more people are now physically active and do sport. It is expected that sales will continue to grow at a modest 1% rate in the future.

7. Vitamins And Dietary Supplements

Among the most popular consumer products in Japan are also vitamins and dietary supplements. According to the research, vitamins and dietary supplements recorded a 2% increase last year, and it is expected that in the future it will continue to grow reaching sales of JPY 1,181 billion.

6. Video Games

Video games remain one of the best selling consumer products in Japan with a 2% current value increase, according to the research. Sales reached JPY 1.4 trillion last year, which is a major improvement compared to the previous years. Sony’s PlayStation 4 and Nintendo Classic Mini are the leaders of this sales growth, and it is predicted that it will remain this way in the future.

5.Writing Instruments

Even though consumers everywhere are now switching to convenient digital devices, unlike in many other countries, writing instruments in Japan continue to record sales growth in 2017. Japanese consumers continue to buy high-quality writing instruments despite the economic downturn, and this may have something to do with the fact that consumers get attached to writing instruments regarded as personal items.

4. Organic Food

Organic products seem to be a worldwide trend that is becoming more and more popular among consumers. Concerned about their health, consumers rush to buy organic food in their attempt to decrease the number of harmful ingredients. They are now more careful about the ingredients found in the food, and Japanese consumers are among them. Organic packaged food saw a value growth of 2% in 2016.

3. Watches

Although watches saw a serious decline of 13% last year, the category recovered and saw a value growth of 2% in 2017. 2016 was a tough year for watches as only a few brands saw a positive growth, but this year the situation changed, and it is expected that there will be a steady growth for the rest of the year too. Luxury products are becoming popular again and so the average unit price of watches is going to increase.

2. Organic Coffee

For many of us, coffee is the most important beverage with which we start every day. Organic coffee is among the most popular and best-selling organic beverages in Japan. Coffee lovers who are concerned about what they are drinking are switching to a healthier alternative which is organic coffee. Organic coffee saw 3% value growth in 2016.

1. Ready Meals

For working men and women, it seems quite impossible to find time to prepare a homemade meal every day. That’s where ready meals come into the picture, with a positive sales growth of 4% in 2016 reaching the top of our list of 10 best-selling consumer products in Japan. Consumers everywhere seek convenient solutions and so they turn to ready meals to save time. This is also encouraged by the growing number of single-person households.