How to Boost Your Business during Japan's Cherry Blossom Season

How to Boost Your Business during Japan’s Cherry Blossom Season 

Japanese people and people worldwide enjoy Hanami (viewing flowers) at over 1000 locations from Okinawa to Hokkaido. As spring approaches, business is booming in Japan, and you’ll see crowds admiring cherry blossoms near busy shopping streets.

Hanami – Cherry Blossom in Japan 

Hanami is the famous tradition of viewing cherry blossoms. The peak season lasts from late March to early April. Enjoying cherry blossoms with friends, family, and coworkers is a popular tradition. Other activities include walking, hiking, riding boats, listening to music, and watching performances. You can find Sakura (cherry blossom) in parks, on hiking paths, along river sides, at temples and shrines, and other places all over Japan. Close by are usually small temporary shops that offer beverages and special lunch boxes.

On weekends, people gather for an entire day to spend a good time together. In the evening, there are often illuminated cherry blossom trees that create a unique atmosphere at night. These short moments of beauty represent the fading nature of the blossom. You can take the meaning of this Japanese event and interpret it as the celebration of every second of life. That is because nothing lasts forever, and you should enjoy every moment to the fullest. These values have deep roots in Japanese culture.

How businesses make a profit during the Sakura season 

You may ask how you can translate this traditional and short-lived occasion into business practices that you can profit from.

The food and beverages market leverages this special event throughout March and April. They offer lunch boxes for the Hanami picnics, Sakura-flavored snacks and drinks, and limited editions of specific products. You can find these in department stores, online, or small shops. Additionally, people look for outdoor goods such as dishes, warm clothes, blankets, and more.

Various brands offer special editions or Sakura-themed products like Coca-Cola with their Sakura-edition packaging. They know how crucial it is to integrate cultural events into their marketing strategies. Whether you sell cosmetics, souvenirs, or other products, you can create a buzz around your brand in Japan by adapting your website, packaging, and products to the season. Your Japanese customers appreciate it when domestic and international brands participate in the ever-changing seasons. Moreover, you can increase your sales with attractive time-limited offers, limited editions, and special products that are a one-off deal.  

Read more about how you can profit from Japanese events and seasons.

 Conclusion 

Understanding Hanami and other Japanese cultural events are essential to successfully doing business in Japan. Tailoring your products to these special occasions allows you to build a stronger relationship with your customers, promote your product launches, increase sales, and gain brand attention.

Need help scaling your brand in the Japanese market? 

We at COVUE understand Japanese culture and know how to navigate through the dynamics of the market. As your strategic operating partner, we provide tailored guidance and complementary End-2-End solutions to help you scale your business in Japan.

Common challenges for foreigners who wish to expand in Japan

 6 Common Challenges for Foreign Businesses Who Wish to Enter Japan

Despite being the 3rd largest economy in the world, Japan lies at the bottom for ease of doing business. The number of regulatory hurdles and cultural factors can make Japan a difficult country to penetrate, which is why it is essential to have a local partner on board when doing business in Japan.

Here are the common challenges you can expect when doing or expanding your business in Japan.

  1. Language Barrier  

Less than 10% of the Japanese population is fluent in English according to this study. You might have difficulties complying with import regulations, marketing your product, and generating revenue without language skills and consultation.

  2. Cultural Differences  

When expanding your business to Japan, you need to be aware of cultural differences. Japanese customers differ from other customers. Meeting their taste, needs, and demands will determine the success of your brand.

Content localization is one strategy to overcome these distinctions.

Read more

Challenges in doing business in Japan

  3. Incorrect Information  

From import compliance to taxes and other laws, the information is often inaccurate that you can find on the internet in English. Either it is outdated or it does not apply to your situation. You should seek the assistance of Japanese and English-speaking experts to discuss your business case and strategy individually.

  4. Not Having Enough Resources  

Scaling a business in Japan requires resources. It´s a very bureaucratic country and it takes time and effort to overcome the hassle. Consulting an expert and assigning one person to your team to Japan can be beneficial. Moreover, it is crucial to be able to deliver the product on time. In other words, you should prepare the operating management in your country to handle the production and shipment to Japan.

 5. Misunderstanding the Cost Implications  

The costs of expansion are often underestimated by many foreign sellers like you. The Japanese and Western markets, for example, differ significantly, so you cannot expect instant success when importing and selling your product. In the Japanese market, domestic brands are dominant. For your product to meet the demands of Japanese consumers, you must conduct market research and adjust your products for the launch. Costs will increase as a result, but it´s a necessary expense to do business successfully here. Furthermore, you have to determine which investments are crucial, cost-efficient and effective for your market entry.

  6. Thinking Product-oriented Instead of Customer Centric  

Your brand might be doing well in the European or US markets. Despite that, your brand can fail in Japan if your mindset revolves mainly around your product, not your prospective customers. Being open-minded can set you apart from the competition. Your brand will not be trusted from the start. Don’t count on the success you already have in other markets. Concentrate on how your product can fit into the Japanese market.

 Conclusion 

You are one step ahead of your competitors when you know what the most common challenges are. When you are aware of the mistakes that others have already made, you can avoid them. Being successful here requires resources, accurate information, and a thorough understanding of the market. Save time, resources, and costs by consulting an expert.

 How COVUE Can Help You 

Local help is essential to the smooth operation of an overseas venture. Our End-2-End Japan Market Entry Services are designed to support your expansion in every aspect. We handle your business in Japan so that you do not have to deal with the most common challenges a foreigner usually faces when expanding to Japan.

Air Taxi

Japan to Become One of the First in the World to Introduce Air Taxis

Japan is ready to start operating air taxis. This will make it one of the first countries in the world to introduce eVTOL (electric vertical take-off and landing) ride-sharing businesses such as Air Taxis. To do that, it’s partnering with Avolon, an international aircraft leasing company.

Japan Airlines (JAL) has kicked off the process of determining the infrastructure and certification requirements, as well as the right partners, for shaping the first aircraft ride-sharing project. A huge step in that direction is the recent agreement signed with Avolon. In which JAL commits to purchasing or leasing 50 eVTOLs, with an option for 50 additional units.

According to JAL representatives, this is a strategically important step for “achieving Air Mobility revolution in Japan” and significantly reducing aviation’s negative impact on the environment.

The eVTOLs that Avolon will be providing to JAL are the revolutionary VA-X4 aircraft. Vertical’s eVTOL aims to become globally certified.

The VA-X4 claims to be powered by “the world’s lightest and safest electric powertrain,”. Developed together with Rolls-Royce. In addition, the proprietary battery system significantly reduced the overall weight. Making it easier to comply with certification requirements when it comes to design. Another remarkable feature of this eVTOL is the enhanced maneuverability and high level of automation, thanks to the advanced avionics that are similar to the ones of the military F-35B.

Flying at over 200 mph (322 kph), Japan’s future air taxi will boast a remarkable range of more than 100 miles (161 km). Besides being powerful and eco-friendly, the VA-X4 will also be almost completely silent. Claiming to be 100 times quieter than a helicopter, both at cruise and hover.

Flying taxis in time for Osaka Kansai EXPO

The Japanese flag carrier has signed an agreement with Dublin-based aircraft lessor Avolon, the two announced today. JAL will have the right to purchase or lease up to 50 Vertical VA-X4 eVTOL aircraft via Avolon. It will also have the option to purchase or lease an additional 50 units. Japan Airlines is targeting entry into service for the Osaka Kansai Expo, taking place over six months starting April 2025.

“Today’s announcement represents an important step towards the social implementation of Air Taxi at Osaka Kansai EXPO in 2025. Our partnership with Avolon lays out the pathway towards achieving Air Mobility revolution in Japan. The introduction of VA-X4 will also contribute to reducing our environmental impact, and we fundamentally believe that sustainability will be the engine for future growth across our business and region,” Tomohiro Nishihata, Managing Executive Officer of Japan Airlines, said Wednesday.

Are you looking forward to the air mobility revolution? What city do you think will be first with eVTOL ridesharing and air taxis? Leave a comment below and let us know. 

DAISO

Popular Japanese 100-yen store Daiso now has an online shop

You can now shop for 30,000 products all day, every day – if you’re in Japan

Daiso is a great place to shop for, well, pretty much anything. Need kitchen or tableware? Daiso. Boxes, folders, and bins to keep your home organized? Daiso. Socks, mittens, and caps to keep you warm? Daiso. Seasonal decorations? You guessed it: Daiso.

If anything, the beloved 100 yen store chain might have too much cool stuff. Daiso’s product lineup is far too extensive for any one shop to stock all of it, so you might not be able to find the exact thing you’re looking for at your local branch. Thankfully, though, there’s now a Daiso that not only has tens of thousands of items, but is even open 24 hours a day, thanks to the opening of the Daiso online shop.

The store’s full version launched on October 13. Just like in the chain’s physical stores, it’s filled with treasures that cost just 100 yen each. There are roughly 30,000 to choose from, with the website allowing you to search for specific items by name or browse through various categories.

High-rollers in the prefectures of Saitama, Ibaraki, Tochigi, Gunma, Hokkaido, Aomori, Fukushima, Miyagi, Akita, Iwate, and Yamagata can also order around 6,000 different items from Daiso’s 300-yen Threeppy sub-brand.

Items can be purchased individually, but you do need to put together a total bundle of at least 1,650 yen. Shipping is 770 yen for almost all of Japan, with the exceptions of Hokkaido (880 yen) and Okinawa (2,970 or 3,300 yen, depending on exact location). However, orders of 11,000 yen or over qualify for free shipping, so pooling your Daiso desires with those of a few friends into a single bundle should get you over that hurdle.

Shop DAISO here https://www.daisojapan.com/

10 Best Selling Consumer Products in Japan

The consumer society we live in is rapidly changing and the outcome is often surprising. Economic conditions affect our shopping habits and it seems that now we’re being smarter when it comes to spending money.  It appears that we are no longer buying things we don’t need as much as we used to and we don’t do it impulsively but we rather think twice before paying for something. However, this does not mean that we now avoid shopping at all costs or that we shop less, it is simply that consumers are now careful how they spend their money.

 Japanese consumers were not very likely to spend much time at home a few years ago, but now, according to a survey, 46% of them prefer spending time at home. We reviewed the market research in Japan, and we made a list of products and products categories that recorded the highest sales growth last year. We present to you the 10 best-selling consumer products in Japan.

10. Bath And Shower

These products can hardly decline in sales despite the poor economic conditions in many countries. Such is the situation in Japan too, where there is a great demand for bath and shower products that contain skincare benefits. They have seen a strong performance lately as consumers want their bath and shower products to be efficient as well as fragrant, for example, mineral-rich bath salts or antibacterial liquid soap.

9. Organic Beverages

Due to the latest trends and people becoming more concerned about their health and the ingredients found in the food and drinks, organic beverages are in demand in recent years, with 1% growth in value terms. However, most of the organic products in Japan are imported and organic production in this country remains limited, according to the market research.

8. Sports Nutrition

Sports Nutrition deserved a place on our list of best selling consumer products in Japan, as it saw a 2% value growth last year and sales reached JPY 24 billion. This is largely due to the fact that more people are now physically active and do sport. It is expected that sales will continue to grow at a modest 1% rate in the future.

7. Vitamins And Dietary Supplements

Among the most popular consumer products in Japan are also vitamins and dietary supplements. According to the research, vitamins and dietary supplements recorded a 2% increase last year, and it is expected that in the future it will continue to grow reaching sales of JPY 1,181 billion.

6. Video Games

Video games remain one of the best selling consumer products in Japan with a 2% current value increase, according to the research. Sales reached JPY 1.4 trillion last year, which is a major improvement compared to the previous years. Sony’s PlayStation 4 and Nintendo Classic Mini are the leaders of this sales growth, and it is predicted that it will remain this way in the future.

5.Writing Instruments

Even though consumers everywhere are now switching to convenient digital devices, unlike in many other countries, writing instruments in Japan continue to record sales growth in 2017. Japanese consumers continue to buy high-quality writing instruments despite the economic downturn, and this may have something to do with the fact that consumers get attached to writing instruments regarded as personal items.

4. Organic Food

Organic products seem to be a worldwide trend that is becoming more and more popular among consumers. Concerned about their health, consumers rush to buy organic food in their attempt to decrease the number of harmful ingredients. They are now more careful about the ingredients found in the food, and Japanese consumers are among them. Organic packaged food saw a value growth of 2% in 2016.

3. Watches

Although watches saw a serious decline of 13% last year, the category recovered and saw a value growth of 2% in 2017. 2016 was a tough year for watches as only a few brands saw a positive growth, but this year the situation changed, and it is expected that there will be a steady growth for the rest of the year too. Luxury products are becoming popular again and so the average unit price of watches is going to increase.

2. Organic Coffee

For many of us, coffee is the most important beverage with which we start every day. Organic coffee is among the most popular and best-selling organic beverages in Japan. Coffee lovers who are concerned about what they are drinking are switching to a healthier alternative which is organic coffee. Organic coffee saw 3% value growth in 2016.

1. Ready Meals

For working men and women, it seems quite impossible to find time to prepare a homemade meal every day. That’s where ready meals come into the picture, with a positive sales growth of 4% in 2016 reaching the top of our list of 10 best-selling consumer products in Japan. Consumers everywhere seek convenient solutions and so they turn to ready meals to save time. This is also encouraged by the growing number of single-person households.

Facebook and Ray-Ban debut ‘smart’ shades

Facebook and iconic eyewear brand Ray-Ban on Thursday launched their new smart glasses, the latest effort in a tricky, niche market but which the social media giant sees as a step toward its future.

The “Ray-Ban Stories” shades can take pictures and video upon the wearer’s voice commands, and the frames can connect wirelessly to Facebook’s platform through an app.

“We took our Wayfarer (frames), born in 1952, and we reinvented the design squeezing in some cool technology,” said Fabio Borsoi, global research, and design director at the EssilorLuxottica group, Ray-Ban’s maker.

Facebook is wading into a market that has already seen 2013’s Google Glass, which sparked a privacy backlash over built-in cameras and prompted the tech titan to pivot its focus for the device away from the general public.

Messaging app Snapchat has also released its camera-equipped Spectacles, but they are pricey and have struggled to catch on broadly with tech lovers.

Notably, the Ray-Ban Stories glasses will not have augmented reality features — technology that can mesh online computing with visual cues such as mapping or face recognition.

Instead, the shades are an early step toward efforts to create futuristic eyewear that adds to real-world views with data or graphics from the internet, Facebook chief executive Mark Zuckerberg has said previously.

The company had said in July it was combining specialists from across its hardware, gaming and virtual reality units to build an immersive digital world known as the “metaverse.”

Priced starting at $299, the Ray-Ban Stories will roll out in Australia, Britain, Canada, Ireland, Italy and the United States.

Cameras are built into the front of the frames, while the arms are designed to act as directional speakers for listening to calls or streamed audio.

A white light in the front of the frame goes on when the cameras are being used, which is intended as a privacy feature to alert people they could be filmed.

Users can take a picture or a video clip of up to 30 seconds by pressing a button at the temple or using a voice command, both of which can be cues that a camera is on.

“We need the user to feel completely in control of their capture experience,” said Facebook Reality Labs product manager Hind Hobeika.

“And, similarly, we need people around them to feel comfortable that these smart glasses exist and always be in the know when a capture is happening,” Hobeika added, referring to filming.

The glasses also have a physical switch for turning them off.

Users log into the glasses’ Facebook View app using their accounts at the social network.

Ray-Ban Stories frames sync wirelessly to a smartphone app designed specifically for handling images or video captured by the glasses.

Users can decide using the app whether they want to share pictures or videos they have just captured, such as posting to Facebook or attaching them to an email.

Only data needed to run the app is gathered, and no information is used for targeting ads, said Hobeika.

export impoty

A Complete Guide to HSCode for Imports and Exports

HS Codes play an important role in international imports and exports. The HS code system can be pretty frustrating when you encounter it for the first time. They are 6-10 digit codes assigned to specific goods by customs authorities. These codes are used all around the world, making cargo easily identifiable and ensuring the seamless delivery of goods from Point A to Point B.

Before the Harmonized System was established, global trade compliance was a bit chaotic. Each item had to be classified depending on the country’s different tariff systems. The HS code system was introduced in 1988. This system simplifies the process of classifying goods globally. The HS Code system was developed to enable users to easily calculate and implement various taxes and duties. It also allows users to monitor and control various trade agreements.

If you’re looking to understand more about what HS Codes are and how they are relevant to your import or export, you’re in the right place.

What are HS codes?

The HS code system is a set of uniform, internationally recognized codes used to identify products for import purposes. Each code consists of at least six digits, often followed by optional extra digits, that precisely identify what a product is, based on its specific features, components, purpose, and other criteria.

Customs authorities check these codes on the documentation accompanying imported products. They do this for a number of reasons including:

  • determining tax and tariff rules that may apply for importing the products
  • ensuring that the imported products are not banned due to import restrictions
  • monitoring trade statistics

The code system is extremely detailed. That’s why it’s so effective. But it’s also why it can be so complicated to use when you’re still getting used to it.

Just imagine: the code system covers up to 98% of all products shipped in international commerce. When you consider how many different products there are on the global market, whether it’s jelly beans or paper cocktail umbrellas, you start to realize how extensive the HS code system is.

In short, when crossing most international borders, all products need to identify using the right HS code. Think of HS codes as your company’s password to entering the gate to a foreign market.

What does an HS code look like?

Each HS code consists of at least six digits, usually written in the format ‘XXXX.XX’.

These six digits combine three sets of the hierarchical two-digit codes used in the HS code system. For shippers, the process of finding the right HS code for your product starts with the Section numbers.

There are thousands of HS Codes, and each code describes specific goods. All customs agencies are able to identify these goods easily using the number associated with the particular commodity.

Take umbrellas for example. The digit “6601.91” is the HS code for umbrellas which have a telescopic shaft. But the digit “6601.99” is the HS code for ‘other umbrellas and sun umbrellas’.

Take potatoes as another example. Fresh or chilled potatoes will be classified as 0701.90. But frozen potatoes will go under the code 0710.10.

Each code has a unique structure as follows:

  • A six-digit identification code
  • Five thousand commodity groups
  • Those groups feature 99 chapters
  • The chapters themselves then have 21 sections

The code is structured and logical, stemming from the Kyoto Convention of 1974. A useful example to look at is as follows:

  • Section II of the HS Codes are ‘Vegetable Products’
  • Chapter 10 of Section II is entitled ‘Cereals’
  • Heading 06 of Chapter 10 is then called ‘Rice’
  • Subheading 30 of Heading 06 is then very specifically called ‘Semi-milled or wholly milled rice, whether or not polished or glazed’.

The HS Code given to this particular good is 1006.30. That digit reflects the product’s chapter, heading and subheading to form a unique digit recognised by customs authorities on an international basis. Think of the code as being split three groups of two numbers: the first group of two broadly categorises the product. The second two define the classification and the third group specifies the actual product.

There are approximately 5,300 of these codes in circulation. More than 98% of internationally traded goods rely on the HS Code system for their classification.

Why are HS Codes important?

So, now that you know what HS codes are and how to use them, you may be wondering: why are HS codes important? What difference does it make if you use the right code or not? The answer is: it makes a lot of difference, from a legal standpoint as well as from a business point of view.

The most prominent detail HS codes communicate for you as the importer is the taxes and duties applied to the shipment. However, other than the important information mentioned earlier, HS codes can also communicate data such as the origin of the goods, the eligibility of the products under Free Trade Agreements, compliance requirements, and assist in monitoring prohibited or restricted goods.

As the carriers of so much essential information, it is clear that these codes are critical in ensuring all shipments are treated correctly.

Where do I need to use HS Codes in shipping?

When shipping freight, it’s integral that you use the relevant HS Code on each line on your commercial invoice.

Using an HS Code on a commercial invoice ensures that exports make it through customs seamlessly and without delay. That way, importers will receive their goods faster and exporters are paid sooner. Failure to place the HS Code on the commercial invoice could risk the importer paying the incorrect tax. You also may end up paying interest on any back-payments for incorrect classification, and your goods may even be seized.

How do I find the right HS Code for my shipment?

There are several HS code Lookup sites that claim to help you find HS codes. However, due to the potential for fines and stuck shipments, if there are errors, you should ensure you vet HS code finders before using them.

The full breakdown of each chapter, like this HS code list detailing chapter 85, can also be found through the World Customs Organization, but deciphering this document is not simple and takes a significant time commitment. Inexperience in finding the correct code could result in you mistakenly using the incorrect code, which would have dire consequences for your shipment.

In exporting, from which country of HS code shall be used?

When exporting, the HS Code relevant to the country of export shall be declared on the export declaration.

Using the right HS codes always pays off

While the HS code system may seem like a headache to international retailers, it is actually a powerful tool for getting your merchandise onto the international market. Instead of seeing the HS system as a complicated legal formality, see it as a way of making sure your products get to your customers faster.

As a result of correctly using HS codes, you’ll keep your international customers satisfied and avoid unnecessary delays and expenses.

If you need any help in understanding Japan Import Compliance, COVUE is the best place to go. Contact us today to learn more.

export import

Japan’s imports, exports grow on the overseas economic rebound

Japan’s exports in July jumped 37% from a year ago, the government said Wednesday, highlighting an overseas recovery from the coronavirus pandemic.

Imports also grew, rising 28.5%, according to Finance Ministry data, for the second straight month of a trade surplus for the world’s third-largest economy.

Japan’s exports grew to the U.S., Asia, and Europe; while imports increased from Brazil, Belgium, and Kuwait. By category, exports grew in food, iron and steel products, and electronic parts. Imports rose in food, auto parts, and oil. Japan marked a trade surplus with the U.S., but a deficit with China in July.

The strong trade numbers come even as Japan is seeing a surge in COVID-19 cases that are causing some hospitals to turn away patients.

The government state of emergency” was extended Tuesday through Sept 12. It had previously been set to end this month.

Prime Minister Yoshihide Suga also expanded the regions under emergency and a less strict quasi-emergency to about two-thirds of the nation. He promised hospital systems will be reorganized to increase wards to care for COVID-19 patients.

Japan has been trying to balance curbing infections while keeping the economy going. Japan’s economy grew at an annual rate of 1.3% in the April-June quarter.

The emergency is centered around having restaurants and bars close early and not serve alcohol and asking department stores and shopping malls to limit crowd size. Some government advisers have suggested stricter measures may be needed.

Japan has had more than 15,000 COVID-19-related deaths. But worries are growing about the new more contagious delta variant. After the Tokyo Olympics were held without fans, the Paralympics open later this month with similar anti-virus measures in place.

Although the vaccine rollout started slowly, about 40% of the population now is fully vaccinated.

japan work

Is Japan Actually A Hard Working Country

Japan as a whole has a reputation for being a hard-working country, with a strict work ethic and loyal employees. However, whether or not this dedication pays off in the country’s productivity is debatable, when comparing Japan to parts of the world less known for their worth ethic but still manage high productivity.

Japan Work the Same Hours as Everyone Else

According to OECD statistics, in 2020, the average worker in Japan puts in around 1,644 hours per year, compared to 1,779 hours in the United States, 1,538 hours in the United Kingdom, and 1,384 hours in Norway.

This number along with average weekly figures has been decreasing steadily since the 1980s, influenced partially by labor laws limiting overtime and work hours.

While hours are shortening overall, though, certain groups of employees in the labor force are still working long hours. Full-time, regular employees who work directly for their company are more likely to work overtime due to a mixture of social pressure from coworkers and their supervisors. Unfortunately, this can even result in karoshi or “death from overwork” related to heart or brain complications from a lack of sleep and rest. Karoshi usually makes headlines in Japan and internationally at least once a year.

Japanese Workers have many Unused Vacation Days

If you’ve ever worked at a Japanese company or Japanese school before, you have probably wished for more vacation days. Most employers will grant the current legal minimum of ten days of paid vacation to first-year employees, and no more.

However, despite this relatively low number of paid vacation days, most other employees will have barely touched them. This may be due to a combination of pressure from their company, cultural norms, and guilt. National statistics from 2018 show that only 52.4% of employees took their allotted paid leave.

A law that went into effect in 2019 now makes it mandatory for employees to take at least five days off per year. However, whether or not this will help workers actually take off is a separate question.

Nomikai and Mandatory Company Bonding

The amount of time that most coworkers spend together in Japan extends beyond just the office. Nomikai, or drinking parties, along with other types of company socializing, like golf and sports competitions, are a regular part of many professionals’ schedules. This constant socializing and activity is often compulsory or feels that way too many employees.

Drinking with coworkers and socializing can be entertaining and exciting, of course, but at the end of the day, these activities are an extension of work.

So, are the Japanese Really Hard Workers?

Cultural practices and societal expectations place a lot of pressure on workers in Japan to put a lot of time and energy into whatever they do for their employer. In terms of productivity measurements like GDP, however, it’s difficult to tell if all the effort is productive for Japan’s economy. It could be, though, that economic gain is not the only way to measure the benefits of having a dedicated and diligent workforce.

5 Best Places to Buy Japanese Cosmetics, Makeup and Beauty Products

Being beautiful is one of the top priorities for millions of individuals around the world. But consumers who want to be beautiful and careful of their skin at the same time tend to choose Japanese cosmetics. They have earned the trust of domestic as well as international customers, and today, few would ask, “What’s Shiseido?” Sure, Japanese beauty products are often pricier than Chinese or Korean cosmetics. But you know that cheap products could be harmful and damages can be permanent. What’s more important? 5 Best Places to Buy Japanese Cosmetics, Makeup and Beauty Products.

For those lucky enough to be heading to the land of SK-II, Shiseido, FANCL, Kao and Kanebo, we’ve put together 5 best places to buy Japanese cosmetics. If you consider yourself as shopaholic for Japanese beauty products, be warned – there is no stopping once you are in any of the best 5 places below!

No. 5 Drug Stores

Japanese drug stores are nothing like those in your own country. They are more like, hm, a theme park with millions of drugs, beauty cosmetics, accessories, clothes, bath products, health & diet food, energy drinks, sanitary goods and more.

Major chain drug stores include: Matsumoto KiyoshiSeijo KokokaraFineTsuruha and Sugi Drug Store. There you will never run out of beauty products to buy in Japan. Btw, many of them in major cities are duty-free, so take your passport with you when shopping at drug stores.

No. 4 Convenience Stores

If you have little time left to buy Japanese beauty products, convenience stores will come to save you from your shopping disaster. Locally called “Convini”, Japanese convenience stores are literally everywhere from super remote areas to airports, and never ever underestimate convini.

Not only do they have regular Japanese beauty and cosmetic products, but they also produce their own brands as well as products in collaboration with major Japanese cosmetic brands.

For example, Seven Eleven has its own brand, ParaDO, as well as collaboration beauty and skincare products with FANCL, Botanical Force. mfc is a beauty cosmetics series produced by Kanebo exclusively for Family Mart, which also has an exclusive rights to sell MUJI products including their cosmetics.

So don’t panic even if you don’t have time to shop anywhere else – Japanese conviniwill always be there for you.

No. 3 Discount Stores

Another great place to buy Japanese cosmetics are discount stores. The most famous in Japan is Don Quixote, or locally called Donki. They are pretty much everywhere in major and not so major cities in Japan, including Shinjuku, Asakusa, Ikebukuro, Shibuya and Yokohama. It’s easy to shop at Donki as they often have multilingual signs, explaining each product. Each shop has different discounted items, so check out a few different shops if you have time.

Same as drug stores above, Donki shops in major touristy areas are duty-free. For electric products, brand goods, and watches and jewelries, purchase over 10,001 yen is duty-free. For consumable goods such as food, beverages, drugs and cosmetics, purchase over 5,001 yen becomes duty-free.

The other excellent discount shop to buy Japanese cosmetics from is Daiso. While some cosmetic items are made in Japan, most of Daiso products are designed by and produced for Daiso overseas. Also, it’s a 100 yen shop after all, so they don’t carry upmarket cosmetics for high end customers. If you are after 100 yen fake eyelashes or black charcoal facial mask made in China, Daiso is the place.

No. 2 Department Stores


If you are looking for the latest models of high quality cosmetics, and expect the five star customer service, then head to IsetanMitsukoshiTakashimayaMatsuzakaya and Matsuya. Slightly lesser status, but still extremely sophisticated customer service can be found at SogoKeioOdakyuTokyuLaLaport and Prince PePe. You’ll find the first floor of these department stores dedicated to top end Japanese and international cosmetics.

Shinjuku Isetan is the most exclusive and popular department stores in the entire country. So hit Shinjuku Isetan if you can at all cost, and try Shinjuku Takashimaya afterwards. Shopping Japanese cosmetics at department stores in the exclusive Ginza district of Tokyo is also an exhilarating experience. Ginza Mitsukoshi and Matsuya are perfect places to get pampered in a Ginza style.

No. 1 Online Shops

If you are not going to travel to the land of Shiseido anytime soon, or forgot to buy certain Japanese beauty products, online shops are only one click away. There are many cosmetics online shops that sell Japanese beauty products, and we also have a variety of Japanese beauty and skincare products:-)

We only sell made in Japan cosmetics and skincare products, and if you don’t see what you are looking for at our shop, we’ll be more than happy to go and look for you!